
About Zoona
Zoona Sikander is a seasoned professional with a robust background in the luxury furniture sector, specializing in managing and coordinating high-end residential projects globally. Her extensive experience enables her to collaborate effectively with clients, interior designers, and architects, delivering interiors that consistently surpass expectations.
Zoona’s passion for creating and presenting top-tier design concepts is evident in her work, reflecting her commitment to excellence in every project she undertakes.
Fluent in multiple languages and an avid globetrotter, Zoona thrives in creative environments where she can devise innovative solutions to complex challenges. Her motivation stems from a desire to bring joy to others through fine design, ensuring each space she crafts is both functional and aesthetically pleasing. Zoona’s dedication to her craft and her ability to navigate the intricacies of luxury design make her a valuable asset in the industry.
Zoona’s Technical Skills
Adobe Photoshop
Zoona is highly skilled in Adobe Photoshop, using it to craft visually engaging content for digital platforms. Her expertise includes editing high-resolution images, creating design layouts for interior concepts, and enhancing visual storytelling through precise colour correction, layering, and compositing techniques.
WordPress
Zoona is proficient in WordPress, leveraging it to publish and manage SEO-optimised content for luxury interiors and furniture brands. Her skills include formatting blog articles, implementing plugins for enhanced functionality, and ensuring content is structured for optimal readability and engagement.
Google Analytics
Zoona is experienced in using Google Analytics to track and evaluate content performance. She utilises key metrics to understand user behaviour, refine content strategy, and enhance the reach and impact of digital campaigns across web and social media platforms.
Portfolio
Zoona Sikander’s Expertise
Interior Design Writing
Zoona specialises in crafting compelling, design-focused content that aligns with industry trends and brand aesthetics. Her writing showcases a deep understanding of interior styles, space planning, and luxury living, making her articles insightful, engaging, and relevant to both professionals and design-savvy audiences.
Social Media Content Creation
With a keen eye for design and storytelling, Zoona develops high-performing content strategies across platforms like Instagram, Pinterest, and Facebook. Her work not only builds visual cohesion but also drives engagement through thoughtful captions, targeted hashtags, and a consistent brand voice tailored to luxury interiors.
Luxury Furniture Expertise
Zoona’s knowledge of high-end furniture and global design brands allows her to speak the language of luxury with authenticity. She is skilled at positioning products within lifestyle narratives, highlighting craftsmanship, materials, and aesthetic value—an approach that resonates with discerning clientele and design professionals alike.
Articles Zoona has Reviewed
The Best Styles & Trends of Curtains in Dubai Homes Right Now
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Benjamin Ibanez, General Manager & Interior [...]
Jul
The World’s Most Iconic Luxury Furniture Brands Redefining Interiors in the UAE
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Cristina Chirila, Senior Interior [...]
Jul
Upholstery in Dubai: Timeless Trends for Luxury Living Rooms
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Benjamin Ibanez, General Manager & Interior [...]
Jul
Understanding the Meaning of Upholstery for Luxury Furniture
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Benjamin Ibanez, General Manager & Interior [...]
Jul
Luxury Rugs Dubai Trends 2025: Innovative Designs for Modern Homes
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Cristina Chirila, Senior Interior [...]
Jul
Is Sofa Upholstery a Good Investment for Your Home?
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Benjamin Ibanez, General Manager & Interior [...]
Jul
Choosing the Right Upholstery Fabric for Your Luxury Sofa
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Cristina Chirila, Senior Interior [...]
Jul
Exploring the Different Types of Luxury Furniture Fabrics
Written by: Emma Cyrus, Senior Copy, Content & Editorial WriterReviewed by: Benjamin Ibanez, General Manager & Interior [...]
Jul